Sex Trafficking in the United States - Free Essay Example

Sample details Pages: 4 Words: 1272 Downloads: 1 Date added: 2018/12/15 Category Law Essay Type Argumentative essay Level High school Tags: Crime Essay Prostitution Essay Sex Trafficking Essay Did you like this example? Introduction Sex trafficking activity in America mainly occurs around the International travel hubs whereby; large number of immigrant gathers. It is an absurd story for the U.S Justice Department, giving estimates of individuals trafficked in the country annually rather; than solving the issue. Results show that young kids and teenagers are the core victims in sex trafficking whereby; they are always at risk every year. Don’t waste time! Our writers will create an original "Sex Trafficking in the United States" essay for you Create order Further, it is an obvious that the trafficking business especially on women has become one of the largest developing criminal businesses globally. According to the United Nations reports, over 3 million innocent souls are trades against their will, to work in form of servitude (Christensen, Erika Jude 56- 93). I tend to wonder whether the activity is legalized since, it happens each day in United States at alarming rates. Human beings are therefore sold for many different reasons which includes; sex exploitation as well as forced into pornography business. Does the sex trafficking commerce go unnoticed in America? It is a difficult question to answer considering that the criminal business takes place every single day. However, Alverez suggests that the law has struggled with the issue and, it has not been easy to solve since many cases goes unreported. She further writes in her article that people trafficked fears reporting since, they assumes that they are the criminals (Priscil la 1). I find the argument unreliable because, many victims are forced into the business thus; the law must act in protecting them rather than pointing figures on them. Yes, United States has the largest number of victims in sex trafficking business whereby, over 80 percent of both women and children are exploited every year (Higgins, Jeff Christopher 56-102). Body In my position, the government should take trafficking business serious, by prohibiting it as well as implicating punishment acts over such exploitations. The Human Right department seems to be more concerned with the statistics of individuals at risk annually rather; than putting more emphasis on solutions to eradicating it. However, many victims in the business are engaged to false pretense whereby; most of them are the immigrants Young girls come to the country due to political instability in their nation (Priscilla 1). Additionally, the U.S department is not doing enough in eliminating this act because, research indicates that it is the enticing destination globally, mostly for young poor girls from other countries. It is a higher responsibility for the federal government to take serious attention on sex commercial business, especially by saving young girls who are enticed into this activity by eagle men. Research shows apart from the kidnapping incidents, many individuals g ets in sex commercial business over desperation of poverty. Further, it is a federal role to act over poverty issues as well as education in various areas such as; Chicago, Dallas as well as New Yolk where the illegal business is easily practiced (Christensen, Erika Jude 41). I find it unfair for the harbor laws aimed at protecting minority, taking actions over blaming the victims especially adults thus; implicating fear on them by making them feel like criminals. However, it is obvious that many in the business are not in a position to seeking help from the authority because; recruiters make them feel as the criminals in the activity Victims of this criminal acts feels the shame of reporting the incident. Additionally, the criminal act goes unnoticed by the law since there are fewer reports as compared to statistics of trafficking annually (Priscilla 1). Sex trafficking thereby; becomes a powerful play where violation silences victims over their own life. Sex trafficking indust ry creates a new life for both girls as well as women whereby; it becomes difficult for them to escape. As the fastest growing form of commerce in United States, sex trade is unique as compared to drugs because victims are able to make higher profits for traffickers severally. However, they are highly exposed into adverse harsh conditions over their health that, possibly affects their physical, mental as well as emotional fitness. Further, I find the sex business as the major cause of higher increase rates of sexual transmitted disorders in the States which are known to be prevalent. With such results it is obvious that sex trafficking victims are tortured as well as abused thus, it should be an essential obligations for healthcare providers, to perform screening activities on young girls and women. Individuals health is an important aspect for the government in every nation thereby; despite the difficulties faced in finding solutions to ending sex trafficking, it is important in pr oviding public health care for both girls and women. Naha A Deshpandes article is right while implicating on how victims of sex business, are in critical situation of trauma as a result of mental as well as emotional abuse. Note that sex trafficking involves physical abuse thus; it is genuine for victims to suffer various injuries such as concussions. Despite the Senate holding Back-page site as the largest platform for sex trafficking advertisement in 2016, records from National Center for Missing Children indicated an increased number in the trafficking business (Nahe Nawal 1). However, it has not been easy in solving this issue whereby; the advanced social media such as Snap-chat, vine as well as Kik have become a better place for traffickers to lure desperate as well as determined ladies. According to the Atlantic journal, there was a confession over seventeen year old girl, who was tempted into the sex business via Face-book where she found it hard to escape, After high sch ool I connected with the gentleman who introduced me into the business. Despite the young girl having a better life with her family, she ended up ruined, toured and shameless (Priscilla 1). However, I would urge parent to protect their children through prayers as well as monitoring their every move; especially on their friends in social media. Conclusion In conclusion, I will answer the question yes, the Sex Trafficking activity have gone unnoticed in America, probably because victims are silenced thus; no reports over the incidents. However, it is difficult in identifying traffickers, despite the State order of their prosecution. The U.S Justice Department; giving estimates to individuals trafficked in the country annually rather; than solving the issue. Results show that young children and women are the core victims in sex trafficking whereby; they are always at risk every year. Further, the law must take serious action over the issue before it is too late, by promising victims full protection over pimps. Sex commercial is a multifaceted threat which requires an inclusive loom, which includes prosecution of the crime offenders as well as protection measures over the abducted individuals. Further, the U.S department is not doing enough in eradicating the act because, research indicates that it is the enticing destination globally, mostly for young poor girls from other countries (Nichols 35). It is a higher responsibility for the federal government to take serious attention on sex commercial business, especially by saving young girls who are enticed into this activity by eagle men. Work Cited Christensen, Erika E, and Jude M. Antonyappan.? Sex Trafficking Victims and Offenders in the United States: A Descriptive Study. , 2012. Print. Higgins, Jeff V, and Christopher M. Brady.? Child Sex Trafficking in the United States. Hauppauge, N.Y: Nova Science Publishers, 2012. Print. Nichols, Andrea J.? Sex Trafficking in the United States: Theory, Research, Policy, and Practice. , 2016. Print. Nahe A Deshpande, BA and Nawal M Nour, MD, MPH. Sex Trafficking of Women and Girls. Journalhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC3651545/ Priscilla Alvarez. When Sex Trafficking Goes Unnoticed in America. , Feb 2016 The Atlantica Journal. Print https://www.theatlantic.com/sex-trafficking-goes-unnoticed-in-america/470166/

Personality Type Consumer Behavior - 824 Words

ibs | Interim Report | â€Å"Personality type and its effect on Consumer Behavior† | | | | Submitted by: Ashu Gurtoo | 09bshyd0186 | Project Proposed: â€Å"Personality type and its effect on consumer behavior† Description of the project: We will first try to understand what is consumer behavior What do we really want to study when we say that we want to study consumer behavior? * Why consumers make the purchases that they make * What factors influence consumer purchases * Why people behave as they do * What are the mental processes involved * Who buys * What are their choice criteria * When do they buy * How do they buy * Likely buyers reaction†¦show more content†¦Sproles and Kendall(1986) view this construct as â€Å"basic consumer personality†, analogous to the concept of personality in psychology (p.268).Research on this construct can be categorized into three main approaches: the consumer typology approach (Darden and Ashton, 1974; Moschis 1976); the psychographics/lifestyle approach (lastovicka, 1982;Wells, 1975); and the consumer characteristics approach(Sproles, 1985;Sproles and Kendall, 1986; Sproles and Sporles, 1990). The unifying theme among these three approaches is the tenet that all consumers engage in shopping with certain fundamental decision making modes or styles including rational shopping, consciousness regarding brand, price and quality among others. Parenthetically, the focus on this topic seems to be an American preoccupation since no studies could be located from researchers in other countries. Objective of the project: As the world becomes commercially more integrated the customers around the world have unprecedented amount of choices this makes the buying behavior more and more complex. The abundance of choices in the retail environment makes the completion between the sellers very intense. If that was not enough the ever new means of advertisement and readily available information on various goods make the buying decision even more complex. The purpose of this research is to investigate the decision making profile of consumers and to link it with their respectiveShow MoreRelatedCustomer Personality And The Product Selection Process Essay1178 Words   |  5 Pages Market segmentation is a marketing concept that divides a large heterogeneous market into smaller homogeneous subsets of consumers with similar needs, wants and characteristics. Researchers might be able to predict customer s behavior by studying if there are any relations between customer s personality and the product selection process. A key success for any business is to communicate with its customers better than competitors by understanding who its customers are and what they want. The moreRead MoreSubcultures and Subcultural Marketing1424 Words   |  6 PagesSubcultures and Subcultural Marketing Introduction We are brought up to follow the beliefs, values, and customs of our society and to avoid behavior that is judged â€Å"unacceptable† or considered to be taboo. In addition to segmenting in terms of cultural factors, marketers also segment overall societies into smaller subgroups or subcultures that consist of people who are similar in terms of their ethnic origin, their customs, and the ways they behave. These subcultures provide important marketingRead MoreCustomer Personality And The Product Selection Process Essay1178 Words   |  5 PagesMarket segmentation is a marketing tool that divides a large heterogeneous market into smaller homogeneous subsets of consumers with similar needs, wants and characteristics. 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However, finding the right celebrity to match with the brands personality is a matter of opinion, and finding the right match could also affect the consumers’ willingness to buy the brand. The current study will examine the relationship in celebrity personality andRead MoreConsumer Behavior Refers to the Selection, Purchase and Consumption of Goods and Services for the Satisfaction of Their Wants1679 Words   |  7 PagesConsumer behavior Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes theRead MoreProcess of Purchase1206 Words   |  5 Pages Consumer buying behavior is the decision process and acts of people involved in buying and using products. The final purchase decision is often a result of the interaction between the final decision maker and a range of influencer. 1 The process of purchasing decision passes through five different stages 1- Needs recognition 2- Information Search 3- Evaluation 4- Decision 5- Post purchase evaluation Consumer behavior and purchasing decision is a phenomenon affected by internal and external factorsRead MoreConsumer Psychology1046 Words   |  5 PagesDEFINITION Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. STAGES IN CONSUMER DECISIONRead MoreThe Theory Of F. Herzberg Engine1687 Words   |  7 Pagesinterpret the information received to create a picture sense of the world†. Understanding perception and the factors determining how consumers perceive products and services is central to effective marketing (Berkman, Lindquist, and Sirgy, 1996).To the marketer, consumers perceptions are much more important than their knowledge of objective reality. What consumers perceive to be reality affects their actions, their buying habits and their leisure habits more than the facts themselves. Thus, it is

Balance Sheet free essay sample

Five companies, which are in the default counter of KSE, were also included in the analysis (due to the availability of audited annual reports of the current year and consecutive previous years). Annual reports of thirty four companies (mostly on default counter of KSE) were not available at the time of the analysis therefore, to present a comparable and consolidated picture the last available data in respect of these companies have been repeated. The sum of Assets and Liabilities of a company may exhibit minor differences due to rounding off separate items. Ratios and percentages have been worked out after rounding off the figures in thousands, which may, therefore, slightly differ from ratios obtained from actual amount of balance sheet. The symbol ‘ – ‘ appearing in the analytical tables stand for Not applicable or Not available. The publication is based on the two sets of analysis: (a) Overall summary: This gives the consolidated financial analysis of companies listed at KSE. We will write a custom essay sample on Balance Sheet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (b) Company-wise analysis: This provides financial analysis of the individual companies. II. Methodology A. Capital Structure 1. Ordinary Share Capital This represents the total paid-up capital against issue of ordinary shares. These are amounts of capital actually paid by the shareholders to the institution for acquiring its shares. It includes shares paid in cash (subscribed/right issued), issued as bonus shares and shares issued for considerations other than cash (eg. for settlement of receivables/debts or debts redeemable into stock etc. ). 2. Reserves It is evaluated by aggregating all kinds of reserves except depreciation reserve and reserve for bad and doubtful debts plus the balance of profit and loss account and subtracting there from intangible or fictitious assets (e.g. , goodwill, preliminary expenses, exploration accounts, patents, trade mark) and adverse balance of profit and loss figures. The reserves entering into the calculation are: (i) General (ii) Capital (iii) Development (iv) Dividend equalization (v) Proposed issue of bonus shares (vi) Profit on re-issue of forfeited shares (vii) Premium on shares (viii) Capital profit arising from the sale of fixed assets (ix) Special reserves under relevant provision of Income Tax Act (x) Raw material price equalization (xi) Tax equalization (xii) Contingency (xiii) Leave passage (xiv) Workmen? s compensation fund  Gratuity, pension or provident fund (xvi) Investment depreciation but not including provision for actual shortfall of market value as compared with book value (xvii) Publicity (xviii) Employees? housing and welfare fund (xix) Charities (xx) Deferred liabilities (xxi) Taxation reserves including deferred taxation reserves, but not including provision for tax assessed or estimated on actual or part of profits. 3. Shareholders’ Equity This item purports to represent the total stake of the shareholders in the business and has been obtained by adding the ordinary share capital to the surplus. 4. Preference Shares As the name indicates these are ordinary shares of a company and pays a fixed dividend (whether the company is earning profit or making loss during operation), but its shareholders have no voting privilege. In case of liquidation of the company its status is normally considered prior to the status of ordinary shareholders. The difference between ordinary shares and preference shares is as follows: ii a) Ordinary shareholder will receive dividend, which varies according to the prosperity of the company but preference shareholder will receive a fixed amount dividend every year. Ordinary shareholder has a right of voting in the company? s annual general meeting while the preference shareholder has no voting right. c) Ordinary shareholders have to claim on the net assets of the company in case of liquidation, while the claim of the preference shareholders is paid earlier. 5. Debentures / TFC’s These are bonds/certificates issued by a company to raise funds for long-term period (generally more than one year) for a specific purpose, sometimes convertible into stock. At present, debentures have been replaced by TFC? Other Fixed Liabilities The liabilities, which are required to be discharge after a period of more than one year from the date of balance sheet, are termed as other fixed liabilities or loan capital. They may consist of the following items: (i) Loans from financial institutions. (ii) Loans from non bank financial institutions. (iii) Loans from specialized financial institutions (iv) Foreign loans (v) Vendors? account 7. Total Fixed Liabilities It is the sum of the preference shares, debentures and other fixed liabilities. Total Capital Employed It is the sum of shareholders? equity and total fixed liabilities. B. Liquidity 1. Current Assets An asset is to be a current asset, which can be readily convertible into cash or equivalent without any significant loss in value. The current assets comprise of liquid assets, inventories and other current assets. a) Liquid Assets Broadly speaking, liquid assets comprise of all assets like cash, bank balance, marketable security, etc. , which are easily realisable almost at book value. While there can not be two opinions regarding the status of cash, current accounts and government securities in this context, the treatment of savings and fixed deposits and of shares of joint stock companies not quoted on stock exchange leaves the analyst in doubt. The classification of borderline cases had therefore, to be made partly in keeping with the iii objective of the analysis and partly on one? s own subjective judgment. For this study, liquid assets that are also sometimes referred to as liquid capital have been bifurcated as cash and investments and comprise of the following items. Cash in transit (iii) Current deposits (iv) Saving deposits (v) Call deposits (vi) Fixed deposits (vii) Deposits held abroad (viii) Government and corporate securities (ix) Savings and Unit Trust Certificates (x) Debentures stock of local or foreign companies b) Inventories It comprises of stocks of raw material in hand, work in progress and finished goods at the closing date c) Other Current Assets The following items are taken as other current assets: (i) Book debts including bad and doubtful debts (ii) Stores (iii) Work in progress(current) (iv) Advances, prepayments, etc. 9. Current Liabilities All liabilities, which are required to be discharge within one year, are termed as current liabilities. Alternatively, these cover those obligations whose liquidation is expected to be made out of current assets. They are usually incurred in the normal course of business and are required to be paid at fairly definite dates. The current liability consists of the following items. (a) Sundry Creditors (i) (ii) (iii) (iv) (v) Income tax payable For expenses For other finance Bills payable Advances from customers against orders (b) Payment become due but outstanding (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) Income tax payable Proposed, unpaid and unclaimed dividends Estimated liabilities in respect of outstanding claims whether due or intimated Gratuities becoming payable Provident Fund becoming payable Current installment and interest payable on fixed liabilities Provision for taxation estimated on current profits Workers profit participation fund iv (c) Loans, Deposits and Advances (i) (ii) (iii) (iv) (v) (vi) (vii) Loans secured by stock or other current assets Bank overdrafts and other unsecured loans Short term loans acquired against the security of fixed assets Unsecured loan from directors, parent company, and subordinate loan Due to managing agents In contra distinction to current assets, fixed assets consist of items, which are not readily convertible into cash during the course of normal operations of an enterprise. These items are not subject to periodical exchange through sales and purchases. Fixed assets are of permanent nature and are not normally liquidated or intended to be turns into cash except in the form of depreciation, which is added to the cost of goods sold. The following balance sheet items are included in the category of fixed assets: (a)Real Estate (i) (ii) (iii) (iv) Freehold and leasehold land Factory and office buildings Residential buildings Advertising, fixtures and fittings. 2. Fixed Assets After Deducting Accumulated Depreciation Deducting the accumulated depreciation from the fixed assets of the company gives this item. 3. Depreciation for the year It includes all the depreciation charges to the profit and loss account during the year. Owing to the absence of uniform accounting standards, depreciation is a subjective item and very from company to company. It is important for the analyst to know what effect such variation could have on the net profit. 4. Total Assets This item is sum of fixed assets at cost after deducting accumulated depreciation, and current assets. Operations 1. Gross Sales This item represents the sale proceeds of the company. Sales revenue is classified as local sales and export sales. 2. Gross Profit Subtracting cost of sales from sales revenue arrives at gross profit. 3. Overhead and Other Expenses These are total expenses that are incurred on the operational activities of a company except financial expenses and include: (i) Cost of sales (ii) Administrative and general expenses (iii) Selling and distribution expenses (iv) Other expenses 5. Operating Profit Subtracting overhead and other expenses from gross sales and adding thereto-non-operating income gives operating profit. The difference in value of total capital employed (i. e. , share capital, surplus, preference capital, debentures and other fixed liabilities) at the beginning of the year and the corresponding figures at the end of the year and shown as increase (+)/ decrease (-). 2. Retention in Business This item is obtained by deducting the provision for the tax and the total dividend distributed or proposed to be distributed from the net profit for the year. 3. Finance from outside the company The difference between the increase in the capital employed and the retention in the business is the finance from out side the company. It is possible for this item to be negative. Indeed in some circumstances it is also possible for the increase in the capital employed as well as the retention in business to be negative, for instance where dividends are distributed not out of the current earnings but out of the reserves. vii F. Cash Flow Data 1. Depreciation for the year plus Retention in Business The total funds that corporation generates internally for investment in the modernization and expansion of plant and equipment. 2. Depreciation for the year plus changes in Capital Employed Depreciation for the year is added in the difference of two successive years? Operating Financial Investment Ratios 1. Gearing Ratio This item shows the proportion that the fixed loan capital bears to the total capital employed. Where there is preference capital, there is an item of Gearing i. e. , the fixed loan capital plus the preference capital as the ratio of the total capital employed. The justification for taking the preference capital together with the fixed liabilities is that, from the ordinary shareholders? point of view, both items represent a fixed charge on the profits. Total capital employed is shareholders equity plus total fixed liabilities. Gearing becomes inapplicable when the shareholders? equity becomes zero or negative. 2. Current Ratio This item tells a lender about the liquidity of the assets and as a result its ability to pay the short term debts. 3. Acid Tests or Quick Ratio The acid test or quick ratio is used to determine how quickly a company would be able to pay off its current liabilities if it needs to convert its â€Å"quick† assets into cash. 4. Debt Equity Ratio In debt equity ratio, the total debt is compared with the shareholder’s equity; the lower the ratio the better the company’s solvency, the higher ratio is a risk to a present or future creditor. This ratio is considered a measure of how effectively assets are used to generate a return. 6. Self -Financing Ratio The ratio expresses the amounts retained in business as percentage of increase/ decrease in the capital employed. viii 7. Cash Flow Ratio This ratio has a purpose somewhat similar to the self-financing ratio. The only difference being that it takes into account the amount of depreciation. 8. Shareholders’ Equity as % of Ordinary Share Capital It is the shareholder’s equity to the ordinary share capital, which means the stake of ordinary shareholders in the total equity of the company. 9. Overhead and Other Expenses as % of Gross Sales It shows the ratio of overhead and other expenses to the gross sales. This is an important ratio, which indicates the contribution of operating expenses in the operating revenue through sales of the company. Lowering the percentage, the company is more viable and efficient. 10. Financial Expenses as % of Operating Profit This shows the ratio of financial expenses to operating profit. It identifies how much weight the company will bear from its operating profit before reaching to the net profit before tax. Smaller ratio is a good for a company. 10. Financial Expenses as % of Gross Sales It shows the ratio of financial expenses to gross sales. Lowering the ratio indicates the financial discipline of the company and the increasing ratio indicates that the company is facing financial expense burden out of its gross sales revenue 11. Financial Expenses as % of Contractual Liabilities It shows cost incurred (interest/mark up paid) on contractual liabilities. 13. Tax Provision as % of Net Pre-tax Profit It shows the portion of net profit set aside for tax provisions. 14. Sundry Debtors as % of Gross Sales It is the ratio of outstanding credit (all sales receivables) to the total sale proceeds of the company. Higher the percentage, the company is increasing its debtors and credit risk and reducing its liquidity position. 15. Net Profit as % of Shareholders’ Equity It is worked out by dividing the net profit before tax by the shareholder’s equity, expressing the result in percentage. ix H. Key Performance Indicators 1. Dividend Cover Ratio The ratio of net profit after tax to total amount of dividend. 2. Dividend Ratio to Equity This item has been worked out by dividing the total amount of dividend by the shareholder’s equity, expressing the result in percentage. 3. Net Profit Margin. This ratio shows how much profit comes from every rupee of sales. 4. Earning per Share It has been arrived by dividing the net profit (before/after tax) by the number of ordinary shares. 5. Average annual % Depreciation on Written Down Fixed Assets This item is simple depreciation rate and is intended to give some idea of the company? s practice with regard to depreciation. Since there are so many items in the fixed assets schedule, it is not practicable to calculate depreciation rate for all the items individually. Therefore, an aggregate depreciation rate for all the item taken together has been worked out. The method is to take total depreciation provided during the financial year and dividing it by the written down value of the total fixed assets at the beginning of the financial year. The result is expressed in percentage. 6. Sales as % of Total Assets This item indicates how efficiently the business of a company generates sales on each rupee of assets. 7. Sales Growth (Current Year’s Sales Last Year’s Sales) Sales growth is the percentage increase or decrease in sales between two time periods. 8. Break-up Value of Ordinary Shares It is obtained by dividing the sum of ordinary share capital and the surplus by the number of ordinary shares.

My Second Chance free essay sample

Second chances you only get one of them one time in your adult life to go back to school. Now that I have to do it right by having my goals in order. I am motivated to step forward to complete my education. This will put me in a better position to get the job I have always wanted. I will have the skills and knowledge to own a successful company one day. By striving for the best and staying focused I will achieve all that my education has to offer. Getting a second chance at my education will take me to the next level of my life. My personal aspect of me getting my education a second time is going to be a great reward for me. When I went to college the first time I did not take it as serious as I should have. I realize I have to take control of my future because I have family to provide for. We will write a custom essay sample on My Second Chance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the man of my house I do not have time to get off track anymore. I intend to take this chance and make something happen with it. There are no excuses why I can not finish school and get a degree. Since I have been back in school, my motivation level is at an all time high. Eventually all of the hard work and dedication being put into my education will pay off. Everyday I am trying to put my goal together from short-term to long term goals. There is never enough time to prepare your future for you or your family. I am thinking of plans for my own company, which will benefit my family future. As parents we always complain about not finishing school. When we get the opportunity, we come up with excuses why we can not go back. I do not have enough time or I work too much, no one to watch my kids etc. I ask myself everyday what I will benefit from all this hard work getting my education. It is the outline of my future for me to get prepared for what is waiting for me. This will be my accomplishment that I can show for hard work. Without a good education I will not get the job I want. I will be stuck at a stand still at my same job, doing the same old thing everyday. I should love to my job without any problem. So what will you do if you are given a second chance at your education? With this education I hope to accomplish all my goals to enhance my future. I have to plant my foot in my future career of business. To set a good example for other people that in my position. Most important to show my kids that you can achieve in anything they put their mind to. I am living proof of the power of education when given a second chance.

Real Estate and Social Media

Introduction The purpose of this essay is to discuss the history of real estate and social media, the position of social media over the last years, importance of technology to improve business, the best ways to develop business, the ways by which social media can develop real estate and commercial building, the process to improve website and so on.Advertising We will write a custom essay sample on Real Estate and Social Media specifically for you for only $16.05 $11/page Learn More History of Real estate The Times of India (5) pointed out that although the word ‘real estate’ has found in the dictionary for the last thousand years, but the history of ‘real estate’ is an integral part of human civilisation for more than ten thousand years. History demonstrated that concept of private ownership of the property has evidenced during the 17th century onwards that generated huge psychological impact on the possession of ‘real est ate’ that sowed that seeds to the preface of the real estate market (5). Archaeologists traced differentiated lifestyle among the ancestors where cave and cave painting on the stone point to the ordinary and luxurious living place, although the humankind is in scares of dwelling place from the hunter-gatherer. During 1066 AD, the origins of real estate law were established while King William conquered England and declared himself as a titleholder of the territory, the British Monarchy brings them into practice through ‘tenure’ ‘tenants’ and their concerned ‘rents’ globally (12). The Times of India also added that the industrial revolution has enhanced the opportunity among the middle class to buy land and built the own home, but most of them were eager to buy home from the real estate ready for at once living without experiencing the hazards of construction. The financial institution extended their hands to the real estate industry to ad dress the needs of middle class through debt financing; it flourished the market and turned real estate as a booming industry all over the world (15). At the same time, accretion of democracies, turned to safeguard the buyer and seller by establishing Real Estate Law, the extensive colonisation of British monarchy was aimed to establish same legal domain across the world through mixed ownership while the model of communism stands against private of ownership of real estate (14). Shiller studied with the historical evidence of US real estate market and argued that the exploration of housing finance and incorporation of real estate corporations in the stock market has bought a revolution with historic turning points in real estate. Starting from 1957, in context of Stock Price Index, the aggregate stock price of real estate has extensively risen for single-family homes up to 1988, reached it historic pick points in 2000, and evidenced rapid fall in 2003 (5). The changing nature of rea l estate has strongly associated with the high risk of credit crush due to extra burden of loan in this sector (Shiller 5).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Barth et al. mentioned that the financial institutions amplified their cash flow for real estate from US$ 500 billion in nineties, while it jumped towards US$ 2.4 trillion in 2007 and during the global financial crisis in September 2008, the total outstanding loan volume elevated up to US$ 11.3 trillion that seriously hampered global economy causing banking sector collapse (11). Due to the growing significance of private sector for real estate mortgage funding, the adaptable rate of mortgage financing has tripled, at the time of diminishing towards US$106.7 billion during the second quarter of 2008 and demonstrated sharp boost throughout the boom, but huge drops in the shares price of real estate corporations at bubble burst. History of Social Media: The history of social media has developed from 1980s, but the major development in this sector has enhanced from 1990s, for example, First dial-up BBC continue to grow at the initial stage of development, but World Wide Web started its operation in 1991 to serve the purpose of military, government or university. Hershey (5) and Morrison Foerster (1) stated that WWW became available to the US people in 1995; in addition, Beverly Hills Internet (BHI) started operation of Geocities in 1995, which was purchased by yahoo by $3.570 billion and it closed in 2009. At the same time, Hershey (5) stated that first social networking site Forums launched in the late 1990s to share opinions on some issues, but it criticized as a non-social media Internet tool because of many decisions and operating system of the top management level. However, Morrison Foerster (1) pointed out that SixDegrees launched in 1997 and it was famous to more than one million users as it functioned much like Facebook, but this site closed in 2001. Morrison Foerster (1) and Hershey (5) reported that the concept of social networking sites mainly developed from 2002, for example, Friendster started operation in 2002 as a network-expanding social site to share personal profiles with online friends and Photobucket launched in 2003 and became the first leading photo-sharing site though it followed data protection acts. LinkedIn:Advertising We will write a custom essay sample on Real Estate and Social Media specifically for you for only $16.05 $11/page Learn More Curtis (1) and Hershey (5) argued that LinkedIn founded in 2003 and it was the first business or colleague based social networking site, which established to prompt users to create a profile to connect with colleagues, accept recommendations, and introduce with other professional network. MySpace: Morrison Foerster (1) and Hershey (5) stated that MySpace launched in 2003 and it beca me the largest social media site within next three years; however, most of the features of this site have designed considering the users’ demand and it provides the opportunity to the users to generate unique backgrounds, embed slideshows, music players, and photos and so on. Facebook: Hershey (5) stated that Facebook started its operation in 2004 and it was only available to Harvard students, but within two years, this site became popular to the students of other colleges. However, Hershey (5) further pointed out that However, key characteristics of Facebook are – It is a social directory, which enables individuals to share information; for instance, it uses personal profiles and fan pages to attach individuals all over the world (Hershey 5); According to the annual report of Facebook 2011, it is largest and most popular social media site in the world since more than 70% of the users are outside the US; Facebook has integrated thousands of applications including onli ne games and music (Facebook 18); In addition, Facebook gives a great chance for users to stay in contact with old associates and keeping up with new friends; therefore, the average Facebook user has 130 friends and each user creates 90 pieces of content every month; In 2008, it surpassed MySpace as the leading social media site; According to the annual report of Facebook 2011, many renowned multinational companies tried to acquire this site considering the continues growth and financial prospect of this site, for example, Yahoo offered $1.0 billion to purchase Facebook in 2006, Microsoft attempted to acquire a stake in Facebook at a $15 billion valuation in 2010, Viacom bid to acquire Facebook at a proposed deal value of around $1.45 Billion, and so on YouTube:Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cheng, Dale Liu (3) stated that the most popular and successful video-based social site and search engine YouTube started its journey in 2005, which provides users the opportunity to upload, download, view and share videos; however, it featured about 40.0 million videos and enjoyed 2400 million visitors in 2007 and it was the second major search engine after Google. In addition, Cheng, Dale Liu (3), and Hershey (5) stated that YouTube offered the users to create profiles and upload videos along with other opportunities that provided by all the other social media sites; therefore, the actors and musicians have the chance to become successful using this site. Twitter: Hershey (5) and Morrison Foerster (1) pointed out that status-based social media site â€Å"Twitter† founded in 2006 to communicate with people; however, the celebrities use this site to communicate with fans and news agencies monitor this site for breaking news. The social media over the last years Nowadays, s ocial media servers multi-purposes in order to develop strong networking, for example, Facebook and other social networking sites have changed their policies to make it easy for the users to communicate with other and they also concentrate on the data protection though there are many controversy in this regard. However, the numbers of the users of the largest social media like Facebook and Twitter have increased dramatically, for example, Facebook user hits 350 million in 2009 while it has 955 million Monthly active users and 552 million Daily active users in 2012. According to the annual report of 2011, Facebook generated $3.825 billion and Yahoo finance reported that it earned $4.330 billion in 2012, which demonstrated that the earning of social media is increasing day by day. On the other hand, Google  + launched in 2011 with intent to provide outstanding opportunities using digital technology to share documents, personal profiles, videos and so on; however, Morrison Foerster (2) reported that it is sharing more than one billion items per day. However, the following table shows the direct competitor comparison – Facebook Google Inc Microsoft Corporation Market Capital 47.540 billion 248.710 billion 248.570 billion Employees 3,976 54,604 94,000 Revenue 4.330 billion 43.160 billion 73.720 billion Gross Margin 0.74 0.63 0.76 EBITDA 1.050 billion 15.450 billion 30.710 billion Net Income 714.0 million 11.11 billion 16.98 billion EPS 0.29 33.73 2.00 Table 1: – Direct Competitor Comparison Source: – Self generated from Yahoo Finance (1) According to the above-mentioned data, the necessity of social media is increasing to improve business, which help social networking sites to expand their business; besides existing renowned sites like Facebook, LinkedIn, MySpace and Twitter, etc., some other social networking sites has started operation to serve the people over the last years and these are – Loopt: Hershey (10) p ointed out that location-based and cell phone-based GPS sharing network site â€Å"Loopt† established in 2005, which is integrated into Facebook and Twitter to update status with a location link; however, it is the best geo-social networking site, but it has only three million members. Groupon: According to the report of Hershey (10), purchase-based and coupon Website â€Å"Groupon† founded in 2008 to socialize the economical world by separating local markets to share offers with their communities and to reach target audience; however, the users of this site have to create new accounts to get its services. Blippy: Hershey (10) argued that purchase-based social networking site Blippy started its journey in 2009 and gained a large number of users within short period, but this site authorized Google to index detailed transaction information, which was main cause to decline users dramatically though the management apologized for this inconvenience; as a result, this site w as shut down in 2011. FourSquare: According to the report of Hershey (11), location-based (GPS hardware in the mobile device) social networking site â€Å"FourSquare† started its operation in 2009 by Dennis Crowley and Naveen Selvadurai; however, it has more than 20 million registered users and it provided the opportunity to the people the mobile devices to interact with their environment. Google Buzz and Social Television: Hershey (11) and Morrison Foerster (1) stated that Status-based Google product â€Å"Google Buzz† founded in 2010, which provides same service like Facebook and Twitter; in addition, members of this site can comments about vendors and locations on Google Maps; however, social media company Plaxo had worked to invent Social Television for the users. Whether technology is the best way to improve business or not In the changing pace of globalization and the drastic development in the innovation of new technologies in the 21st century, suitable applica tion of technology is indeed a lucrative way to improve any business. Today, it is almost impossible to find even a small business that does not make use of technology for day- to- day operations. Technology has embraced the corporate world so crucially that entrepreneurs could not even imagine a single hour without its help. According to Kooser (1), when it comes to improving a business from all spheres, certain uses of technology are highly essential. Efficient communication, for example, is one of the most crucial needs to fulfil the demands of the leaders and workers in an industry, and today, cell phones themselves have turned into small businesses; to be specific, such devices are linkages for any corporate personality to remain connected while on the street and replying to consumer enquiries in a timely manner. Smartphones raise the bar with access to Internet, email, and business applications in a small hand-held device, which also work as personal-organisers with electronic -diaries, contact lists, and automatic reminders; in addition, text-messaging, social-networking and e-mails are other uses of technology in communication that assist to improve businesses by linking them to their customer-bases and enhancing in-house communication inside the corporation. Technology has liberated many businesses from the limitations of advertising in print or electronic media when it comes to attaining new and existing consumers because today Internet marketing ranges from an easy informational-website, to advertising on search engines, to online-product sales; moreover, email-marketing is an effective and cheap way to reach mass people merely with newsletters, coupons or business updates. On the other hand, Kooser (1) also stated that technology becomes essential during production processes, as most companies require compressing every bit of productivity out of their operations and technological kits aid workers to get works done more rapidly – this could va ry from printing out marketing materials to supplying clients the best service by email or online chat. The key is to keep workforce determined while utilising technology and to use it properly with the aim of saving time; moreover, it is arguable that sometimes, a phone call may be more efficient and fruitful than an email; additionally, in order to ensure continuous improvement, many businesses provide workers with efficient-hardware and updated-software to bring out the best adroitness. In addition, teleconferencing or web-conferencing could accumulate collaborative-online-meeting spaces to generate tremendously interactive-environment, where people can work together on documents and rebuild the physical meeting experience; as a result, like all other businesses, in real estate industry also, it is impossible to imagine an improvement without the use of apt technology. The best ways to improve your business The Financial Crisis Inquiry Commission of the United States pointed out that the mortgage and real estate markets aligned with the most risky loans and the financial institutions overloaded with bed debts, giant players like Lehman Brothers burdened with US$ 111 billion real estate loans, which were four times above its entire equity (FCIC 21). The collapse of Lehman Brothers in 2008 had brought into view a series of falls in the baking sector in the US and Europe and gradually turned the global financial crisis that shaped worldwide recession, the bailout and rescue packages has failed to stabilise the global economy. Although the real estate booms had engendered the economy through accelerating cash flow in the share market, a lot of new jobs creation in this sector, the regulatory authorise were reluctant to take control over the profitability financing firms, but after the economic down turn all they blamed real estate and housing sector for credit crash (38). Thus, under this scenario of the present economy it is very difficult to recover the inves tor’s confidence in the real estate industry and to improve real estate business it would an integrated strategy. Billingsley et al. added although the real estate industry has demonstrated a steady growth in recent years, there is no chance for quick recovery, or there is no chance to flow public debts in this sector that would provide quick raise, even the US Congress may not allow any financial package for economic recovery during the upcoming general election (3). The European financial institutions are worry to generate further cash flow in this sector and it is expected that the global economy would take up to 2014 to come out from the recessionary impact, thus it would be wise for the real estate and housing sector to sustain in the market with a moderate growth up to 2016. It would not to be wise to take any further risk of new product development or new supply in the real estate market with heavy investment and the industry players are suggested for highly defensive strategy for the next few years (3-4). From the strategic outlook at this point, the improvement of real estate business would possibly aim to reduce cost and investment by integrating the Information and communication technology at all levels of the operation, advertising budget would be reduced by using the internet based advertising rather than the print and electronic media. Integration of e-commerce would defiantly reduce sales and marketing cost of the traditional marketing process, web based customer relationship would also reduce the public relationship maintenance cost in the traditional process by providing quick information flow. At the same time, B2B or B2C mode of e-commerce would improve the sales and online payment without any hazard of tradition banking, enhance online product promotion and noteworthy reduction of cost with enhanced proficiency of business operation. The  ways by which the social  media improving real estate and commercial building Social media i s one of the most effective marketing tools to the real estate agents in order to develop and enhance relationship with potential and target customers; moreover, this system would assist the markers to increase traffic and create new opportunity of the joint venture business. However, it becomes now easy for the real estate agents to reach the message to the customers though they may deny to purchasing home from that particular company, but they can be potential customer for the future; therefore, it is important to the investors and the agents to make a plan to use the opportunities of these sites. However, the marketers of this sector should concentrate on few important issues, such as – It is necessary to define the nature of the business along with current projects in order to attract target audience and get positive feedback from them though different audiences respond to different things. In addition, the marketers of this sector have to design a questionnaire to know the choice of different customers to provide the best service of the customer considering their views, for instance, agents may ask what types of home they need, whether they are the first time buyer or not, and which place would be suitable for the customer and so on; Real estate agents have to find out the strongest point of the projects to increase customer base because selection of right offerings can hit the target audience to take service from any particular company. However, the marketers must try to find out the demand of the customers to segmenting target audience to offer best services, so, they need to produce free reports, weekly property lists, video tours along with other helpful marketing mechanisms; Drive traffic to the web pages of the real estate company can bring fruitful and direct results, for example, the options like inform friends about website, or about the business can develop strong social network, which would help the marketers develop distribution channe ls; After connecting people, the concept of cloud computing can play vital role to provide valuable information to the target audience and gain cultivate trust to sell products and services; The real estate agents need to build own email database and make sure that agents would fare with social media though the success of the business is depend on some other external and internal factors Trower (6) stated that Active Rain, WordPress Blog, Facebook and Twitter are the most powerful social media for the real estate and mortgage business because Active Rain designed considering the importance of real estate business, WordPress Blog designed for professional niche, Facebook is the leading social network with maximum number of members, and Twitter is the fastest growing social network. However, different sites provide different services and facilities for the real estate professionals; as a result, the marketers of the companies have to use the offers of the sites to get fruitful result s by using these sites. Rodriguez (1) stated that near 60% of the US citizens use social media and most of the time, they interact with the companies to purchase products and services; moreover, social media expenditure would increase from $716.0 million to near $3.10 billion by the fiscal year 2014; therefore, the importance of social medial is too high to the real estate professionals. The purpose of this report is to analyze the ways to improving real estate business by giving importance on the social media and its potential role in the real estate sales chain. However, Rodriguez (2) and Trower (6) stated that the real estate professionals have to design their own social media strategy to make a strong network, which will give opportunities to create new relationships, develop brand awareness, and gain a competitive advantage from the competitive market. Moreover, Rodriguez (2) and Trower (6) stated that real estate professionals have to concentrate more the development of brand awareness as brand awareness can increase loyal customer base and maximize profits as well; in this context, Facebook and LinkedIn can play prominent role to create quality followers and move the conversation to their specific website. However, Rodriguez (1) provided a pathway to describe how Social media works to increase customer base and to develop the position of the real estate professionals Figure 1: To gain effective result using Social media by the real estate professionals Source: generated from Rodriguez (1) At the same time, Rodriguez (1) argued that the proper use of YouTube could increase customer base, for example, the real estate professional can upload information based monthly report to aware people and change customer behaviour and test. The Process to improve website Sawyer et al. (13) conducted a survey on the IT integration of the real estate companies and argued that the real estate industry has facilitated with a remarkable advancement through their web prese nce were the real estate companies are capable of exchanging their information, options and exchange their views with the sellers and marketers. In fact, real estate industry has going through a revolution, being an information-intensive business sector the website of a real estate company is a vital tool that easily control and distribution information for buyer seller and agents without any hard efforts (13). Thus, the website of a real estate company may not be a static website, but must be dynamic with customised tools applicable for that company and the executives working with information level must possess minimum IT skills to listings sales leads and providing feedback to the all groups of users. Information is power or in the real estate market, customer always looks for competitive study regarding the price, location, and other features of the property, thus the existing static web should be re-engineered with customer relationship management tools long with e-commerce and payment gateway. Lin et al. (3) presented an expert website model for real estate companies with a practical implementation of dynamic tools, secured database integration, and speedy hosting server requirements that would ultimately resolve all requirements of the real estate industry in the digital dynasty. The model has delivered realistic proficiency and understanding of the real estate business for successful integration of e-business serving the benefits of all parties in this sector along with the scope of lead generation, real estate accounting opportunities, financial transaction gateway, land or ready apartment listing, auction listing, customer relationship management, and membership management and so on. It also incorporated other valued tools required to complete e-business solution with basic three categories of user groups where real estate companies at the top linking with property sellers and individual buyers; agents and referees are sub-categorised through applicat ion development for revenue sharing. The suggestive we solution of Lin et al. has aimed to adopt the e-business model integrating PHP and MySql database driven come within reach of easy design that assist implement the multi-organisation data sharing where the services for real estate companies could be considered a four layer website demonstrated in the following figure – Figure- 2: Four-layer website Model for Real Estate Company Source: Modified from Lin et al. (4) The first layer presented the most common website configuration generated HTML and XML language to furnish lucrative web graphing of the site integrating the style-sheet, where specialized PHP or ASP would endow with cost-effective solution small and medium sized real estate companies with minimum efforts (5). The second layer would generate membership databases for the website at MySql or ASP backend as an integral part of the first layer services, where the membership database plays a significant role for the real estate companies and their clients to promote their properties along with value added services without any extra cost or efforts. All users would be capable to get entry in the database through their username and password and would be facilitated to edit their existing data and listings. The third payer of the website would endow with the product database that preserves the image of the property instead in the website, their location, price, financing terms and all other necessary features that help the customers for their decision making. This database would be interlined with the membership database by which the clients would be traced and capable to interact with each other to commence a successful transaction. The fourth layer presents the networking opportunities that allow users to personalise and standardise his product and services linking with the social media and search engine optimisation, at this stag the users would be capable to get support service form the techn ical support team at the backend of the website. The linkage with the social network sites would provide extra strength to the website where the stakeholders of real estate industry and the members of the concerned site would get additional scope to maintain relationship with one another. This is the way to improve the website of a real estate sector; however, there are also some customised web based software in the market specially designed and developed for real estate companies, which are also suggestive to improve the web presence of this industry. What does a commercial developer do Porter argued that real estate industry could not run any longer with traditional viewpoints for which this is the time for the commercial developers to make their future strategy with the reality of concurrent financial downturn, market potentials, ecological factors and so on. To adopt an effective strategy, the commercial developers would consider two vital factors firstly real estate industry is not just an industry, but also an economic sector that consists other different industries like commercial space, brokerage, construction, steel mills, break fields, and land development where profitability changes dramatically. Secondly, the commercial developer would identify its present position in the industry, attractiveness of that industry, nature of the change over time and then set the target where it would like to with a particular span of time and then design its strategy (1). Porter also added that to develop its business the commercial developer then try to understand its industry as a whole, point out its competitive advantages within the industry, conduct a five-force analysis pointing to the forms of rivalry amongst competitors, threat of new entrants, bargaining power of the suppliers power and buyer, and substitute products and services (3). With this analysis the commercial developers designs an effectual strategy to bring successful operation of their organisati on in the market. Guma et al. (5) explored that in the changing nature of profitability of real estate market, the commercial developers nowadays put into practice of vertical phasing as a most popular strategy and business development option in their regional markets. Vertical expansion provides momentous opportunity for profit maximisation with logistical advantages for the commercial developers they consider it as an efficient tool to minimise the risk of economic downturn and recessionary impact by scaling back designs with little efforts. The vertical expansion of buildings is the technical course of action by which a totally an absolutely new building built upon an existing occupied building without using new land in the busy area (5). Although it is a highly technical process to keep, the original design of the building unchanged and add additional strength to the structure, but the commercial developers choice it to gratify the broad-spectrum market demands for space in a co st effective process (7). Vandell and Green pointed out that continuous development of technology and to integrate them is a common feature of commercial real estate firms; while modern construction equipment would assist them to reduce excessive burden of labour force, the information technology facilitate to manage and administer employees and ease marketing efforts (5). At the same time, the information technology has opened a new door for the commercial developers to communicate with their potential customers and facilitate to commence online transaction in a secured way. Podor (6) added that location of the real estate is a vital consideration for the customers of commercial developers while GIS technology assists them to show their location through online presence and manage required data that would help them for their buying decision-making. Whether the business is making the best use of technology or not Being the owner of ‘ABC Housing’ a commercial real estate developer, this author thinks that his business has always aimed making the best use of technology; adoption of right technology and effectual strategy, the company was able to sustain with less impact of global financial crisis. The management of the company is always eager to confirm the right use of technology within the organisation, rather than dynamic e-commerce website, it has already adopted ‘Smart-Phone’, iPad, and high-speed WARP. By using such ever-evolving technologies, staying at office the company management has enabled to monitor and manage employee’s activities at site, capable to navigate different site and at once calculate the value proposition more accuracy than the traditional analysis (ULI 12). At the same time, the company has upgraded its all projects with security alarming system for heating, fire, and thief protection, for such technological development the customers are willing to pay more than the other projects beside ‘ABC Housi ng’. The company also facilitated with solar system for power supply in the new project, where there is also stand by generators to encounter with any sorts of power failure, all the projects are composed with warless connectivity for the customers with less expenses. As a result, the company has turned as a pioneer in its region with rising market prospects with fully integrated online options to get customers’ feedback. The Way by Which Technology Can Improve Real Estate Business Vandell and Green (23) stated that technology has impact on the production of real estate and it can influence by three ways on the real estate business, for instance – It may act â€Å"upstream† to affect the effectiveness of production or quality; It can influence the construction along with operation of the real estate structure itself, such as, critical path method developed production capacity in 1960s; It could persuade the â€Å"downstream† tenants of the propert y, such as, the people of certain place may not be interested about the commercial building, but technology can change the external or internal environment to attract the customer. On the other hand, technology can play vital role to improve real estate business by increasing productivity, decreasing cost of the production, and escalating the demand for real estate stock and services; however, there are six other ways to develop this sector, such as New/ cheaper consumer goods: Introduction of new electronic devices and low cost raw materials had created the demand to develop real estate sector in terms of production, distribution, and marketing; Transportation development and the development of cities: Transportation development and the development of cities: the transportation technology developed real estate business, for example -manufacturers need suppliers, but if the suppliers had to pass long distance, then the cost of communication would become high; however, the reduct ion of 12 minutes distance can save $7.2 in the US (Vandell and Green 24); Construction technology: Improvement of steel frame construction, the invention of the elevator along with the introduction of mass manufacturing systems to building construction were the prime factor to develop this sector (Vandell and Green 27); Financial Engineering: Development of technology and legislation in order to change financial transaction system; Manufacturing systems: Development of supplier-producer relationships and just-in-time inventory methods, downsizing and outsourcing for specialization, building tenant improvements, and Deming total quality management techniques; The Internet revolution: Most prominent and significant technological innovation, which helps many ways like websites, and market data provision, data, the facilitation of real estate transactions online, The development of a real-time online auction; At the same time, information and communications technologies (ICT) reshap ed this sector and enhanced individual knowledge to develop functions, and provided new ways for purchasers and sellers to find one another; however, development of ICT has also increased competition among the real estate professionals; therefore, they need to take the advantages of the technology to compete each other. The way to improve business Porter (1) stated that the environment of the real estate industry is unpredictable as past modes of behaviour may not bring success in the present position; therefore, the decision-makers must have to change strategy over time to become successful in this field. In addition, Porter (1) pointed out that the decision-makers of the company should understand the nature of their business in the real estate industry before taking alternative strategies because different techniques are useful to different businessmen in this sector, for example, the person who is developing shopping malls need to putting up prime downtown commercial space. For t hat reason, Porter (1) argued that it is essential to the real estate professionals to select an effective strategy considering different economic logic, fundamental attractiveness of the business, competitive position within the real estate sector, and threat of new entrants, the bargaining power of the suppliers, financial position of the entrepreneurs, and so on. At the same time, the management of team should consider about the historical perspectives, superior market intelligence, real skills of the human resources, and kinds of projects, proliferate projects, identify the objectives of the business, implementation plan of the strategies, and finding economically attractive locations. However, the growth of the real estate business dropped in the current year due to the adverse impact of global financial crisis; as a result, it is important to find out a simple, but effective strategy, which will help the real estate professionals to attract customers because the success of the business depends on the customer’s behaviour. On the other hand, customer relationship management is a strategic tool or a managerial philosophy and it seeks to develop long-term relationship with customers along with the different markets to increase sales by integrating proper management of customer’s knowledge and information and relation with them (Berndt, Herbst Roux 2; Rodriguez 2; Trower 6; Hershey 5, and Morrison Foerster 1). However, most of the owners of small and medium sized company believed that investment to develop CRM practice failed to bring expected result and there is a chance to face lose using traditional CRM system; as a result, the marketers of the real estate business are seeking alternative strategy, which upholds organizational aims and purposes towards amplification of consumer satisfaction. In this context, the marketers of the real estate business has concentrated on the implementation of social media strategy and it has already enhanced the opportunity to the practice of CRM to achieving and retaining loyal customer base in the real estate business; however, SCRM primarily encompasses of a plan together with a corporate policy, backed via IT-platform, business policy, process and communal-characteristics. At the same time, smart use of social media can lead to successful involvement from the part of the customers; however, the following table shows the schedule of social marketing plan – Monday Tuesday Wednesday Thursday Friday Facebook Join more friends modernize fan page Facebook develop fan page Give feedback Facebook Optimize Link for convenience of the buyers LinkedIn Join more friends modernize fan page Facebook Live chat with the real estate professionals Twitter Open new accounts for this social networking sites Twitter Develop fan page Give feedback Twitter Join more friends Develop web content Groupon: Open new accounts for this social networking sites Groupon Join m ore friends modernize fan page Blog: Appreciating consumer potential by recognizing the consumers’ requirements and changing service range Blog: Write blog to entrustment and empowerment of the employees of the company to get best outcomes Write blog to encourage people to invest to purchase home for the future Contents for integrated marketing campaign Active Rain: Developed databases, which enclose thorough interaction data together with consumer links Active Rain Build up, preserve, and progress relationships with other firms Active Rain Content for IMC Developed databases SCRM Blog comments Customer’s feedback Table 2: – The schedule of social marketing plan Source: – Self generated The use of social media to improve own business Yes, the use of social media will improve the real estate business – The social networking sites of choice Using the  power  of  social networking to develop real estate business The  ways by which the social  media improving real estate and commercial building Google  + Foursquare Twitter Facebook Myspace YouTube LinkedIn Hi5 Why  it is significant to the individual or companies to  join  these networks to advertise about the real estate business There are many factors influence the investor to choose this strategy, such as – It should require low cost for advertisement, but can create large customer base Rodriguez (1) stated that social networking sites create relationships between individuals within a group and enclose universal language of joint camaraderie, which helps the real estate professionals like us to meet the challenges of finding the right type of customers through prospecting efforts. As a result, this strategy will facilitate our own company to create public profiles and display the home, apartments and other project profiles to a large group of people The particular reasons for which we would use  these social media Using soci al media strategy will be able to give the message to a large number of buyers who are looking for a comfortable home This strategy would be helpful because nowadays most of the internet users use social media to connect with the outer world irrespective of geography, age, gender, martial status, education, or cultures. In addition, there is no doubt that the advertisements will be successful because it will help the company to connect and develop close relationship among buyers, agents and sellers. However, it is necessary use these sites to create segmented customers; so, it should require to upload entire project videos, and informative content for the convenience of the related groups like buyers, agents, lenders, sellers and other real estate professionals What interactions would the company  do on  these networks The company have to ask feedback from the customers to assess customer behaviour and choice The purchasing power of the people has decreased due to global finan cial crisis; as a result, the prime duty of the real estate professionals is to focus on the pricing strategy and try to give the messages to the people by advertising through Google +, Foursquare, Twitter, Facebook, Myspace, or Hi5 1. What  would the company share  on these networks and 2. What information  it would provide to the buyers, sellers and other people At first, it is important to provide outstanding content with the link of the company’s website The target customers or the people who are looking for good house must visit company’s website to know more details about the products and services. However, social media has unique power – this means that whilst advertising through newspapers, magazines, radios, trade fairs, televisions or billboards were able to target only a particular type of people, online sites like facebook, Twitter, YouTube or Active Rain can appeal to almost everyone, which in turn would mean enlarging market in the national and international market Table 3: Particular social networking sites, main advantages, and rationales for selection Source: Self generated The process to keep up with business: In order to keep up with the real estate business, it is highly essential to ascertain proper communication between owners, workers, and customers as well as the suppliers to ensure well- organised operations. This can be done by the use of cloud computing, which is a great technological aid to sustain the business for long- term; so, a good idea is to adopt hybrid cloud computing for data storage, which will give the business a chance to make use of both public and private cloud at the same time. In this way the real estate business could sustain by sharing data with the communities for advertising themselves and with the stakeholders for efficient management, lowering costs of sharing information externally and internally and ensuring higher capacity utilisation because of the elasticity/scalability tha t it offers: Figure 3: Advantages of keeping up with cloud computing Source: Bechtel Corporation (5) However, it is important to select the hybrid cloud provider carefully, as it is necessary for the providers to be highly flexible in order to make sure that the system can be updated any time at request; moreover, they should be capable to quickly recover from potential hacking and ensure cyber security. Works Cited Barth, James. et al. 2009. The Rise and Fall of the U.S. Mortgage and Credit Markets A Comprehensive Analysis of the Meltdown. PDF file. 03 October 2012. http://www.milkeninstitute.org/pdf/Riseandfallexcerpt.pdf. Bechtel Corporation. 2009. Cloud Computing—Overview, Advantages, And Challenges For Enterprise Deployment. PDF file. 03 October 2012. http://www.bechtel.com/assets/files/TechJournal/2009/Comms%2002%20Cloud%20Computing.pdf. Billingsley, Alan. et al. 2012. U.S. Real Estate Strategic Outlook. PDF file. 03 October 2012. http://www.rreef.com/content/_media/Re search_US_Real_Estate_Strategic_Outlook_March_2012.pdf. Cheng, Xu., Dale, Cameron and Liu, Jiangchuan. 2007. Understanding the Characteristics of Internet Short Video Sharing: YouTube as a Case Study. PDF file. 03 October 2012. http://arxiv.org/PS_cache/arxiv/pdf/0707/0707.3670v1.pdf. Curtis, Anthony. A Short History of Social Media. 2011. Web. http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html. Facebook. 2011. Annual report 2011 of Facebook. PDF file. 03 October 2012. http://www.privco.com/media/assets/site/PrivCo-Private-Company-Report-Facebook.pdf. FCIC. 2011. The Financial Crisis Inquiry Commission: The Financial Crisis Inquiry Report 2011. PDF file. 03 October 2012. http://www.gpo.gov/fdsys/pkg/GPO-FCIC/pdf/GPO-FCIC.pdf. Guma, Anthony. Pearson, Jason and Wittels, Kate. â€Å" Vertical phasing as a corporate real estate strategy and development option.† Journal of Corporate Real Estate. 11.3 (2009). Web. http://ardent.mit.edu/real_options/Real_o pts_papers/Journal%20of%20Corp%20RE_Vertical%20phasing.pdf. Hershey, Megan. 2010. A Social Media Revolution. PDF file. 03 October 2012. http://www.personal.psu.edu/jmb851/blogs/la_200_–_business_and_the_liberal_arts/Social%20Media%20Revolution.pdf. Kooser, Amanda. How Does Technology Improve a Business? 2012. Web. http://smallbusiness.chron.com/technology-improve-business-2188.html. Lin, Zhangxi. Anderson, Gary and Anderson. 2003. Enabling Real Estate Businesses on the Web: From E-Business Model to The Application Services. PDF file. 03 October 2012. http://citeseerx.ist.psu.edu/viewdoc/download%3Fdoi%3D10.1.1.133.3755%26rep%3Drep1%26type%3Dpdf. Morrison Foerster 2011. A Short History of Social Media. PDF file. 03 October 2012. http://www.mofo.com/files/uploads/images/a-short-history-of-social-media.pdf. Podor, Andrea. 2010. GIS Application in Real Estate Investment. PDF file. 03 October 2012. https://ortus.rtu.lv/science/lv/publications/9597/fulltext.pdf. Porter, Michael. 1989. Competitive Strategy and Real Estate Development. PDF file. 03 October 2012. http://www.isc.hbs.edu/Porter_Strategy_Real_Estate1.pdf. Rodriguez, Michael. 2011. Making Social Media Effective In Real Estate. PDF file. 03 October 2012. http://www.baylor.edu/content/services/document.php/140948.pdf. Sawyer, Steve. Crowston, Kevin. Wigand, Rolf. 1999. ICT in the real estate industry: Agents and social capital. PDF file. 03 October 2012. http://crowston.syr.edu/sites/crowston.syr.edu/files/ICT%20in%20the%20real%20estate%20industry%20Agents%20and%20social%20capital.pdf. Shiller, Robert. Historic Turning Points in Real Estate 2007. 2007. Web. http://cowles.econ.yale.edu/P/cd/d16a/d1610.pdf. The Times of India. 2010. Insights into the Indian Real Estate Transactions Industry. PDF file. 03 October 2012. http://rebiindia.co.cc/REBI_DealMaker/Deal_Maker_1_5.pdf. Trower, Naomi. 2010. Social Media Marketing. PDF file. 03 October 2012. http://passivecashmentors.com/wp-content/uploads/2010/0 4/FREE_CHAPTER.pdf. ULI. What’s Next: Real Estate in the New Economy. 2012. Web. http://uli75.org/wp-content/uploads/2011/10/WhatsNext.pdf. Vandell, Kerry and Green, Richard. 2001. The Impact of Technology on Commercial Real Estate. PDF file. 03 October 2012. http://whartonrealestate.org/research/papers/full/386.pdf. This essay on Real Estate and Social Media was written and submitted by user Milan Ruiz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay on Branding part 2Essay Writing Service

Essay on Branding part 2Essay Writing Service Essay on Branding part 2 Essay on Branding part 2Essay on Branding part  1Challenges and opportunitiesAt the moment, Natural Kitchen faces the problem of several design challenges. First of all, the company has to focus on the improvement of the consumer trust which is essential for the creation of a reliable and reputable brand. If customers do not trust with the brand, the company cannot gain any considerable success in the market and improve its competitive position (Brown, 2003). As the company can expand its business nationwide as well as internationally, it can use its brand to expand but still keep core identity. The core identity is essential for the maintenance of the brand that means that the company should not change its brand along with the expansion of its business. The creation of a stable, recognizable and popular brand should become priorities of the company. Finally, at the moment, the company faces the problem of the co-operation with other organisations (environmental, fair-trade, lifest yle, charities, etc.). Such cooperation can influence kids and shoppers to think about environmental and sustainable issues. The interaction with public organisations, wider involvement of the company into community activities and other forms of the cooperation of Natural Kitchen with other organisations contributes to the improvement of the public image of its brand and the overall formation of the positive attitude of the public to the company’s brand.The process for selecting a suitable branding agencyThe selection of a suitable branding agency is very responsible and important process. In this regard, Natural Kitchen should elaborate key criteria for the selection of the branding agency (Peters, 2007). At this point, the selection of the branding agency should match the marketing goals of the company and its marketing strategy. Taking into consideration the opportunity of the development of the company’s operations nationwide and internationally, Natural Kitchen sh ould select the agency that operates in the UK and takes one of the leading positions in the UK branding industry (Mohrman, 2009). At the same time, the company should not refer to the branding agency which has a large staff and multiple customers because, in such a case, the company may face the problem of the standard approach used by the branding company to the creation of Natural Kitchen brand. Instead, Natural Kitchen needs the branding agency that uses the personalized approach to each customer and is capable to meet specific needs of the company and understand its uniqueness. Therefore, a relatively small agency may be the right choice for Natural Kitchen. In this regard, Rareform is the right choice of the branding agency for Natural Kitchen because this is one of the most successful branding agencies in the UK, although its annual revenue does not exceed $1 million that means that the company does not involve a large number of serious projects that may distract the best hum an resources of the branding agency. Instead, Natural Kitchen may count on the involvement of the best professionals of the successful branding agency for the creation of the new brand of the company or the improvement of the existing one.Chosen branding agency and the approach to the briefThe chosen agency, Rareform, is the successful branding agency which main approach is based on the personalized, customer-centred approach to each customer (Gitlow, 2009). In such a way, Natural Kitchen can gain considerable benefits from the cooperation with Rareform because the agency will take into consideration specificities of the company and meet its branding needs and goals (Bamberg, 2000). Rarefrom can provide Natural Kitchen with an opportunity to create the unique brand that mirrors the vision and mission of the company and helps Natural Kitchen to implement successfully its marketing strategy oriented on the national and international market expansion.Plan  Ã‚  Ã‚  Ã‚   The rollout of the new brand, phases and plan and budgetThe new brand of Natural Kitchen is the brand oriented on the delivery of healthy food products to its customers. The primary concern of the brand is the customer health. This is why the company is supplying organic food products that are healthy and safe for human health as well as natural environment. The first stage of the development of the new brand is the identification of the brand philosophy, which is the philosophy based on the healthy food for mass customers (Viardot, 2001). The next stage is the identification of the target customer group, which is customers in the UK and this customer group may expand steadily internationally. The next step is the elaboration of the methods of the brand promotion. In this regard, the company should identify tools and methods that may be applied successfully. In case of Natural Kitchen, the company should focus on the development of close company-community ties that means that the company can prom ote its brand within local communities throughout the UK. For instance, the company can sponsor health programs informing the public of the importance of the healthy food for their health. The company can sponsor meetings of health care professionals with local community members. In such a way, the company will create the image of the socially responsible company that takes care of customers’ health and offers products that may be useful for their health. The budget of the project (See App.) will need to raise funds for the implementation of the plan of the new branding policy of the company but the project will start brining return on investment during first years of the implementation of the project.  Ã‚  Ã‚  Ã‚   ROI and testingThe company can start receive return on investments during the second and third years of the implementation of the new branding policy. The first year will be the most difficult one since the company will need to invest in the creation and promoti on of its brand. The overall success of the project and its effectiveness can be measured with the help of the assessment of the recognition of the brand by customers in the UK. The assessment of the recognition of the brand of the company can be conducted with the help of surveys conducted online or via phones.ConclusionsThus, Natural Kitchen has extensive opportunities to develop its business successfully. However, the company needs to enhance its brand image because the brand of the company is very important for its marketing success. The brand influences the perception of the company by customers and influences its competitive position. Natural Kitchen should use the branding agency’s services to reach the target customer group and create a strong and attractive brand that is recognised nationwide.

The Effect of Technology on Business Essay Example | Topics and Well Written Essays - 500 words

The Effect of Technology on Business - Essay Example Distant people can communicate easier through e-mails, text messages as lots of people carry internet enabled phones around (Aswathappa, 2006, p.296). Through technological communication distant people get in touch in a competent manner. However, it is arguable that this form of communication has led to individuals losing their human touch. Global and national commerce has been made more feasible through technology (Aswathappa, 2006, p.751-61). People can transact all over the world at ease as opposed to when there was no technology. A good example is how emails can reach other individuals in seconds as opposed to when letters were sent and took long to be delivered. Technology has, consequently, made the world a small village; thus, convenient for business persons. The information age has also seen businesses embrace technological innovations such fax machines, telephone amongst others (Aswathappa, 2006, p.652). Businesses, therefore, become more flexible and efficient and most businesses that embrace the same survive and prosper. This form of technology also increases the pace in which business is conducted, complex business are also possible as novel means of manipulating, cataloging and processing information is possible (Aswathappa, 2006, p.553). Conclusively, it is evident that technology has a huge effect on the commerce world. The business world today is clearly not the one that existed when technology was lacking. The internet, computers and other technological innovations have made business world easier and more